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Anecdotally, I can confirm that Lyft cars along Pride parade routes show up in rainbow colors which was a nice touch.įor the month of June, Twitter introduced a nice little hashtag icon that manages to combine a rainbow pride flag with the pink and blue transgender flag, which is a lot of colors in not a lot of pixels. It kicked that pledge off with a Human Rights Campaign partnership called “ Round Up and Donate” which invites riders to opt in from the Settings menu in order to round their fares up to the nearest dollar for a good cause. Putting its money where its cute UI features are, Lyft announced that it would donate $100,000 over the next 12 months to LGBTQ causes. Unfortunately, we’d expect that a delivery drag queen performance is even harder to score than a delivery kitten. Uber’s local markets seem to be all kind of doing their own thing for Pride, but they apparently will deliver on-demand drag shows in Seattle for the second year running. According to Google, a special Pride icon will display additional events in those cities, which include Seattle, New York and San Francisco. In 35 cities, Pride parade routes will show up on Google Maps for iOS and Android. The stickers are cute and include a trans flag-inspired design. Instagram added a special LGBTQ sticker set for Pride 2017 and launched a global Pride-inspired photo project.
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In spite of ongoing tensions between the platform and the LGBTQ community, Facebook’s queer users are already pretty attached to the little rainbow reaction so hopefully it sticks around. The best part of this particular pride indulgence is that some of the proceeds go to groups like GLSEN and the Trevor Project.įacebook added a well-received Pride reaction this year, though reports suggest the opt-in feature isn’t available globally. TechCrunch hardware editor and official pride angel Brian Heater sent me one and either my cute new haircut or the rainbow watch band has been turning heads all pride month, but i’m pretty sure it’s the band. While there’s still plenty of work to be done, we’re happy to celebrate some of the fun ways that companies are showing their solidarity with the queer community while also holding them to task on the stuff that really matters.Īpple may often lead the charge in Silicon Valley’s LGBTQ advocacy efforts, but its Pride Edition Apple Watch ($49) band proves it can make superficial yet delightful shows of queer solidarity too. With San Francisco and New York’s annual Pride event hitting this weekend, it’s a good time to reflect on just how far LGBTQ visibility in the tech community has come in a few short years. In the month of June, tech companies celebrated Pride in the best way they know how: small, quirky product updates.